Sun King Brewing Partnership Announcement

INDIANAPOLIS (February 10, 2015) Gen Con has reached an agreement with Sun King Brewing company to return as a Promotional Partner for 2015, brewing an official beer specifically for the convention for the fourth consecutive year. As part of this agreement, Sun King again will operate an outdoor, ages 21 and older, beer garden, hold a naming contest among Gen Con fans for the 2015 beer, and host a tapping “kickoff” party on the evening of July 29 in Indianapolis.

“We are extremely excited about our continued partnership with Gen Con!” said Clay Robinson, Co-Founder, Owner, and Vice President of Marketing at Sun King Brewing. After four years of working together, we are ready to reveal yet another synergy between craft beer and gaming: this year’s beer will be canned, giving us an opportunity to showcase incredible art.”

While attendees have previously enjoyed Sun King’s official Gen Con beers through tapped kegs on-site at Gen Con and via local bar and restaurant partners, 2015 will mark the first year that attendees will be able to purchase the Gen Con beer in canned format. Gen Con will announce the official beer style for 2015 shortly, and begin the naming contest via web surveys circulated to public. Last year, attendees submitted more than 5000 names for the beer ultimately named Froth of Khan. Prior beers were titled Ale of Destiny (2012) and Flagon Slayer (2013).

“Gen Con’s growing relationship with Sun King exemplifies how local Indy businesses continue to connect with the convention’s growing international fan base. The common thread is artisan-level quality in production,” said Scott Elliott, Gen Con Vice President. “This year, with the convention’s earlier summer dates, we expect more attendees than ever before will get a chance to sample Sun King’s beer, play games, and enjoy the convention’s growing outdoor entertainment activities.”

Gen Con will return to Indianapolis from July 30 to August 2 with the Sun King kickoff party taking place on July 29 on Georgia Street, adjacent to the Indiana Convention Center.

About Gen Con

Gen Con, LLC produces the largest consumer hobby, fantasy, science fiction, and adventure game convention in North America, Gen Con, The Best Four Days In Gaming!™. Acquired in 2002 by former CEO and founder of Wizards of the Coast Peter Adkison, the company is headquartered in Seattle, Washington. Gen Con 2014 was Co-Sponsored by Mayfair Games, Paizo Publishing, and Wizards of the Coast. For more information, visitwww.gencon.com.

About Sun King Brewery

Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends – Omar Robinson, Andy Fagg and Steve Koers – the first keg of Sun King beer rolled out the door for delivery in July 2009. Now available on tap and in cans at hundreds of locations around central Indiana, Sun King has grown into the second-largest beer brewer in the state of Indiana. The company's commitment to handcrafted seasonal and specialty beers has been rewarded with multiple medals at the Indiana Brewers Cup, Great American Beer Festival and World Beer Cup competitions. Visit www.sunkingbrewing.com for more information

Gen Con LLC Media Contact

Stacia Kirby, 206.363.1492

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