Ummmm..... what's a side quest?
To be a little facetious this implies the events are then 'not as important as other quests/events at Gen Con since they're on the side' which is probably not what the suggestion was trying to imply though but again like a few posts in this thread it's based on perception on what the words imply.
It's pretty obvious where the origins of the name come from, and doesn't really fit the idea of what those events represent in it's current form either way, something that seems to even be agreed upon by people defending it from other people's offense. Personally I don't see why it can't just have a better name.