HotBox Returns as Official Pizza

Prior Convention Set Weekly Sales Record for Indianapolis Company


INDIANAPOLIS (April 28, 2017) Gen Con, the longest-running game convention in North America, has reached an agreement with HotBox Pizza for a third consecutive year, where they will return as the Official Pizza of Gen Con 50. HotBox set a one-week sales record during Gen Con 2016, surpassing their previous record set during Super Bowl XLVI in 2012. As the Official Pizza Sponsor, HotBox creates a yearly custom pizza for attendees.

“HotBox Pizza is proud to be a Gen Con partner,” said Gabe Connell, Founder at HotBox Pizza. “To us, Gen Con is all about people. The incredible Gen Con staff working tirelessly to organize the chaos, people who travel from near and far to meet friends and share their passion for gaming, and, of course, everyone in the hospitality industry working long hours so that all of our guests have plenty to eat and drink while they enjoy their time in Indy. As a small, local company, HotBox Pizza is honored to be part of such a large and incredible event.”

As part of this agreement, HotBox will create an Official Pizza using feedback from Gen Con attendees. Convention goers may order this pizza either through their Georgia Street tent or at HotBox’s downtown location. In addition, HotBox’s nearly 20 locations will offer their full menu including their signature deals and specialties.

“HotBox Pizza truly embodies Hoosier hospitality,” said Jake Theis, Gen Con’s Sr. Marketing Communications Manager. “We’re excited to continue our relationship with a great local partner that loves our attendees.”

Those interested in attending the historic Gen Con 50 may purchase their badges at

About Gen Con

Gen Con LLC produces the largest consumer hobby, fantasy, science fiction, and adventure game convention in North America, Gen Con, The Best Four Days in Gaming!™. Acquired in 2002 by former CEO and founder of Wizards of the Coast, Peter Adkison, the company is headquartered in Seattle, Washington. Last year’s Gen Con featured attendees from all 50 states, each Canadian province, and more than 60 countries. Celebrating 50 years in 2017, Gen Con 50 will be sponsored by Mayfair Games, Paizo, Inc., and Rio Grande Games.

About HotBox Pizza

HotBox Pizza was born out of a desire to save the world from pizza mediocrity. Through “in-your-face” branding, expert merchandising, and great promotions, HotBox Pizza has created its own culture. Gen Con attendees can visit their downtown location at 30 E Georgia St, Indianapolis, IN 46204. For more information, go to, call them at (317) 656-6000, or follow them on Twitter at @HotBoxPizza.

Media Contact for Gen Con LLC

Stacia Kirby, (206) 363-1492, [email protected]

Member of PRConsultants Group,