Industry Insider Advisory Panel

These industry veterans help bring together the best of the best for Gen Con's Industry Insider program through recruitment and event curation to providing valuable guidance in shaping the program itself.

Meet our Industry Insider Advisory Panelists ... Matt Forbeck, Ajit George, and Nicole Lindroos.

Matt Forbeck

Matt Forbeck is an award-winning and New York Times-bestselling author and game designer. He has designed board games, collectible card games, roleplaying games, miniatures games, and interactive toys and has written comic books, video games, mobile games, alternate reality games, magazine articles, novels, nonfiction, screenplays, and short fiction. His work has been published in over 15 languages.

He has more than thirty novels and countless games published to date. His latest work includes the novel Halo: New Blood, Marvel's Captain America: The Ultimate Guide to the First Avenger, the Magic: The Gathering comics, the 2014 edition of The Marvel Encyclopedia, the Monster Academy YA fantasy novels, and the upcoming Shotguns & Sorcery roleplaying game based on his novels.

His projects have been nominated for 28 Origins Awards and won 17. They have also won five ENnies and a Scribe Award. He is a proud member of the Alliterates writers' group, the International Association of Media Tie-In Writers, the International Thriller Writers, and the International Game Developers Association.

He lives in Beloit, Wisconsin, with his wife Ann and their children: Marty, Pat, Nick, Ken, and Helen. Those last four are quadruplets, but that's a whole 'nother story. For more about him and his work, visit


Ajit George

Ajit George is Director of Operations for an international non-profit. He has spoken at numerous events on education, poverty alleviation and development, including TEDx, the International Monetary Fund and NPR.

Ajit attended the Clarion West Writer's Workshop in 2004 and studied under several leading science fiction and fantasy authors. He has written for Urban Shadows, the Warren and Epyllion, is co-founder of Gaming as Other, on the board of #INeedDiverseGames, is a diversity consultant and has run and organized games at conventions across the United States.


Nicole Lindroos

Nicole Lindroos entered the game industry in 1989. In that time, she co-founded Adventures Unlimited magazine, served on the board of the Game Manufacturers Association and as the chair of the Academy of Adventure Gaming Art and Design, volunteered both on the advisory committee and as the head of the Origins Awards, and has been an active freelancer for large and small companies alike.

Since the year 2000 Nicole has been co-owner and General Manager of Green Ronin Publishing. Her recent projects include contributions to the Dragon Age Tabletop Roleplaying Game and Titansgrave: Ashes of Valakana.