How to include Public Relations in Comms Planning
Thursday, 4:00 PM EDT for 1 hr Stadium: Meeting Room 8
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Game ID:
SEM26ND306419
Gaming Group
/ Company:
Short Description:
Most gaming professionals & FLGS underutilize public relations. PR encompasses areas marketing doesn't address, including internal comms, reputation management, crisis communications & more.
Long Description:
Many people think of media relations when they hear "public relations," but that's just one facet - and mass media is dying. Unlike marketing's focus on creating purchase conditions, new strategies in PR focus on managing your reputation and building relationships with various audiences.
In practice, marketing and PR work best when integrated. This seminar will show attendees how to create cohesive campaigns that both drive sales and build brand credibility. Learn:
The difference between PR and marketing (and why you need both)
Five PR tools beyond media relations that build lasting relationships
How to turn one announcement into 5+ pieces of content across multiple channels
When to handle PR in-house vs. when to hire a professional
How to develop an integrated communications plan on any budget
Where to find additional resources without getting a PR degree
Event Type:
Program:
Demo Event:
No
Minimum
Audience:
5
Maximum
Audience:
50
Minimum Age:
Mature (18+)
Experience Required:
None (You've never played before - rules will be taught)
Materials Required:
None
Start Date & Time:
Duration:
1 hr
End Date & Time:
Thursday, 5:00 PM EDT
Location:
GM(s):
Web Address
for more information:
Email Address
for more information:
Tournament:
No, this is not a tournament.
Cost:
$0.00
Ticketing Method:
Electronic
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