Jobs: Content Marketing Manager

Content Marketing Manager

Who we are

At Gen Con LLC, our mission is to create opportunities, experiences, and communities where people can share the joy of games together. At the core of what we do is producing the largest consumer hobby, fantasy, science fiction, and adventure game convention in North America, held every year in Indianapolis, IN. Gen Con, “The Best Four Days in Gaming,” is 70,000 attendees, over 520 exhibitors, and 20,000 ticketed events, operating 24 hours per day, in over 1.2 million square feet of event space in the Indiana Convention Center, Lucas Oil Stadium, and many surrounding hotels. Just as new technologies and a larger, more diverse set of audiences are driving change in the games we play and how we play them, we dedicate ourselves to creating and adopting the best tools and practices possible to support and showcase tabletop gaming culture wherever gamers gather, be it in the physical space of a convention center or in the digital space of our social media communities and streaming channels.

What we’re looking for

We are looking for someone with 4-6 years’ experience in content marketing management, business writing, and delivering against a larger communications strategy, ideally within the tabletop or video gaming community. The ideal candidate is a creative marketing pro, who is passionate about writing, copyediting, brand management, art direction, communications, and community-building.

As the Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy based on Gen Con’s specific marketing goals and objectives. Responsibilities include writing press releases, editing newsletter and social media copy, updating and editing website copy, writing and editing program book copy and other marketing collateral, managing creative assets, providing creative direction and input for marketing campaigns, and supporting the marketing, sales, events, and customer service teams.

What you’ll do

Content Management & Creation

  • Writing, editing, uploading, and tracking development of website content, including CMS pages, images, and files. Updating content blocks for user accounts, menus, and system messages.
  • Organize and categorize asset library in Dropbox, including logos, brand assets, photography, graphics, and other creatives.
  • Support Customer Service team with written content for Zendesk Knowledge Base.
  • Writing, editing, and proofing marketing and operational collateral, including press releases, company policies, announcements, website and FAQ copy, style guides, program books, sales materials, and signage.
  • Assist Social Media Manager in providing engaging captions and content ideas for social media, including crafting responses to customer comments, issues and inquiries.
  • Manage and create content for the Gen Con blog to help build an engaged community around Gen Con and tabletop gaming and develop and maintain an active, positive relationship with the community.

Marketing

  • Assist with planning and implementing PR and communication campaigns and strategies.
  • Manage email newsletter marketing program, including building templates, drafting campaigns, creating graphics, GIFs and videos, monitoring audience and analytics.
  • Provide art and creative direction to confirm consistency in company voice and brand management across all marketing channels and programs to ensure content follows internal brand and style guidelines.
  • Stay up-to-date with marketing trends and emerging opportunities.

Onsite Convention Marketing

  • Assist in managing onsite marketing show office.
  • Oversee photography contractors and create shot list. Catalog and organize convention photo and video assets in Dropbox.
  • Other marketing support as needed.

Reporting & Planning

  • Use data insights to develop and evolve marketing activities and tactics to support key objectives.

Internal Communication

  • Coordinate with Marketing and Sales teams.
  • Liaise with Customer Service, Streaming, Operations, and Event teams.

What you bring to the table

  • Proven work experience as a marketing manager, content manager, or similar role.
  • Experience planning and leading marketing initiatives.
  • Ability to identify and track relevant marketing KPIs.
  • Excellent copywriting, editing and proofing skills.
  • Excellent verbal communication skills.
  • Excellent interpersonal and presentation skills.
  • Ability to interpret website traffic.
  • Knowledge of online marketing.
  • Attention to detail, critical-thinker and problem-solver.
  • Strong organizational skills: excellent time management skills and ability to meet deadlines and organize priorities.
  • Knowledge of Gen Con a plus; attended Gen Con before.
  • Interest in tabletop gaming and geek culture.
  • Working knowledge and experience using WordPress, Mail Chimp, Canva, Adobe Creative Suite, Microsoft Office Suite, Smartsheet, SharePoint/OneDrive, HTML, Zendesk, Google Analytics, QR Code Generator, Elfsight, AirTable and Dropbox.
  • Working knowledge of AP Style Guide.
  • Experience working in the tabletop games industry.

Bonus Points

Working at Gen Con

Salary: $60,000-$70,000

Position requires paid travel to Indianapolis, IN to work the convention.

Gen Con supports a fully distributed workforce, with employees working remotely across the United States.

Company benefits include:

  • Company-paid health, dental, and vision insurance
  • Generous 401(k) matching
  • Annual bonus program
  • Extensive vacation time, holidays, sick days, and three personal days per year
  • Corporate gatherings 2-3 times per year

Gen Con does not offer relocation assistance or sponsor visas at this time. All submitted resumes must be accompanied by a cover letter.

How to Apply

Send your resume and cover letter to [email protected]. Applicants only, please. No recruiters or agencies.