Gen Con to Host Outdoor Events including Sun King Beer Tapping and Concert

Convention Rebranding Outdoor Activities as Gen Con Block Party


INDIANAPOLIS (June 8, 2018) Gen Con, the largest and longest-running gaming convention in North America, will kick off its convention programming on Wednesday, August 1 with a Sun King Brewing tapping party and free concert on Georgia Street located outside of the Indiana Convention Center. This year, the convention will rebrand its four days of outdoor activities as the “Gen Con Block Party,” expanding its outdoor presence and adding a concert with performances by hard rock duo Local H and Indianapolis favorites Brother O’ Brother. A Gen Con badge is not required to attend Block Party events, the concert, or Sun King beer tapping.

“Engaging and welcoming the Indianapolis community has become a key part of our convention’s success,” said Jake Theis, Gen Con’s Director of Marketing. “As Gen Con has expanded, we want to ensure that there are still fun and convenient ways for Hoosiers to enjoy the show alongside attendees who are arriving from around the world. The Block Party is Gen Con’s way to bring the fun of the convention to the streets of the city of Indianapolis.”

The four days of Gen Con Block Party 2018 will include a 21-and-over tapping party for Sun King Brewing’s official beer of Gen Con 2018, “Everlasting Gamer”, a pop-up Hot Box Pizza tent with a limited-edition Gen Con-themed pizza, a rotating fleet of more than 40 food trucks, and a free concert live on Georgia Street. This year marks the seventh consecutive annual collaboration between Gen Con and Sun King Brewing.

The convention’s 2018 outdoor activities will feature an expanded presence on South St., in front of Lucas Oil Stadium, which will have food and drink activations as well as a book mobile event with the Indy Public Library Foundation on Sunday, August 5.

Gen Con 2018 returns to the Indiana Convention Center Thursday, August 2 through Sunday, August 5. Last year marked a historic milestone when the convention celebrated its 50th show, setting record attendance numbers and selling out for the first time in its history. Gen Con expects to sell out of attendee badges prior to the convention this year as well.

About Gen Con LLC

Gen Con LLC produces the largest consumer hobby, fantasy, science fiction, and adventure game convention in North America, Gen Con, The Best Four Days in Gaming!™. Founded in 1968 and acquired in 2002 by founder and former CEO of Wizards of the Coast, Peter Adkison, the company is headquartered in Seattle and takes place each August in Indianapolis.

About Sun King Brewery

Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends – Omar Robinson, Andy Fagg and Steve Koers – the first keg of Sun King beer rolled out the door for delivery in July 2009. Now available on tap and in cans throughout Indiana, Chicago and Louisville, Sun King has grown into a leader in the independent craft brewing movement. Sun King’s brewers hand craft flagship, seasonal and specialty beers that have been rewarded with multiple medals at the Great American Beer Festival, World Beer Cup, and Indiana Brewers Cup competitions. Sun King also partners with hundreds of community organizations throughout Indiana to help them raise awareness and funds for great causes.

About Local H

Local H, the iconic alt-rock duo known for their blistering live shows and pioneering use of the two-piece band set-up, is at the top of their game more than two decades after they first burst onto the music scene. Frontman Scott Lucas, who covers both guitar and bass (through an extra pickup in his guitar), and drummer Ryan Harding have enjoyed a resurgence in recent years, buoyed by global touring along with the release of some of their most critically acclaimed work to date.

Media Contact for Gen Con LLC

Stacia Kirby, (206) 363-1492, [email protected]

Media Contact for Local H

Tim Edwards, Flower Booking, [email protected]