Gen Con Announces New Official Merchandise Partnership with Rollacrit

INDIANAPOLIS (June 28, 2021) — Gen Con, the largest and longest-running tabletop gaming convention in North America, today announced a new official merchandise and apparel partnership with analog-gaming lifestyle brand Rollacrit. As Gen Con’s official merchandise partner, Rollacrit will produce and sell new designs of apparel, merchandise, homeware, drinkware, and gaming accessories as convention souvenirs and lifestyle products.

“As a relatively new company created by lifelong tabletop enthusiasts, we at Rollacrit are beyond excited to partner with Gen Con,” said Rollacrit founder Erin Zipperle. “Whether you’re attending in-person or virtually, you’ll find convention exclusives available onsite and at, the official online home for Gen Con merchandise. Be on the lookout in the coming weeks as we unveil more products in the collection.”

The new official Gen Con merch store will launch June 28 on Rollacrit’s website. The launch collection will debut with seven new t-shirt designs, with more merchandise added as we get closer to Gen Con. Shirt sizes range from small-5X, and items are available in youth and women’s sizes.

In addition to their online store, Rollacrit will have a booth at Gen Con Indy offering in-person sales. Some collectible items will be exclusive to Gen Con Indy or Gen Con Online attendees.

About Gen Con

Gen Con is the largest and longest-running annual event devoted to tabletop gaming culture in North America. The convention, which began in 1968 in Lake Geneva, WI, takes place each summer in Indianapolis, IN. During the convention, attendees shop and demo games from hundreds of exhibiting companies and choose from thousands of ticketed events representing a wide array of board games, card games, roleplaying games, seminars, entertainment events, and more.

Gen Con 2021 will introduce a new hybrid format, with Gen Con Indy, Gen Con Online, and Pop-Up Gen Con running simultaneously this September 16-19.

About Rollacrit

Rollacrit is a lifestyle brand and hub for those who share a love of tabletop and board games. We work with game studios to create tabletop and board game collectibles, accessories, apparel, and more because we believe analog gamers deserve better. Join us on our epic quest at as we spread the joy of tabletop and board games to all. Follow us on Facebook, Twitter, and Instagram.

Media Contact for Gen Con

Stacia Kirby, (206) 363-1492, [email protected].

Media Contact for Rollacrit

Erica Jones, mailto:[email protected]