Gen Con Extends Partnership with Sun King Brewery for Three Years


INDIANAPOLIS (February 8, 2019) Gen Con, the largest and longest-running tabletop game convention in North America, has signed a multiyear agreement with Sun King Brewery as the Official Beer of Gen Con for the upcoming 2019, 2020, and 2021 conventions. Sun King, a popular Indianapolis craft brewery, will produce a limited-release Gen Con beer for each convention, featuring exclusive can artwork selected by fans in an annual contest on social media.

“From the first time I encountered Gen Con working downtown in the early 2000s, I was amazed at the spirit of the event and the good nature of the attendees,” said Clay Robinson, Sun King Co-Founder and CEO. “Over the years, as the convention grew, and a partnership with Sun King developed, I've been able to see firsthand how great an impact Gen Con has on Indy. It is truly the most unique and spirited event of each year and an honor to be a part of!”

Sun King will also operate an outdoor beer garden on Georgia St. during each convention, and host a tapping party on the preceding Wednesday evening to release the year’s limited run of Gen Con licensed beer. Sun King Brewery has been the Official Beer of Gen Con since 2012.

“Enjoying a Sun King beer is a delicious and refreshing Gen Con tradition for many of our attendees, and we couldn’t be more excited to continue partnering with them for our next three shows,” said Megan Culver, Gen Con’s Senior Director of Sales & Marketing. “Sun King produces unique beers of exceptional quality, and we look forward to sharing their exclusive Gen Con brew with our attendees each year.”

Gen Con returns to Indianapolis August 1-4, 2019.

About Gen Con

Gen Con is the largest and longest-running annual event devoted to tabletop gaming culture in North America. The convention, which began in 1968 in Lake Geneva, WI, attracts more than 60,000 attendees and 500 exhibiting companies each year. During the convention, attendees choose from 17,000 ticketed events representing a wide array of board games, card games, roleplaying games, seminars, entertainment events, and more. Gen Con takes place each August in the Indiana Convention Center, Lucas Oil Stadium, and surrounding downtown hotel spaces in Indianapolis, IN.

About Sun King Brewery

Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends – Omar Robinson, Andy Fagg and Steve Koers – the first keg of Sun King beer rolled out the door for delivery in July 2009. Available on tap and in cans throughout Indiana; Illinois; Florida; Cincinnati and Dayton, Ohio; and Louisville, Ky. Sun King has grown into a leader in the independent craft brewing movement. Sun King’s brewers hand craft flagship, seasonal and specialty beers that have been rewarded with multiple medals at the Indiana Brewers Cup, the Great American Beer Festival and World Beer Cup competitions, and the brewery donates to hundreds of community organizations throughout Indiana. Sun King also owns Sun King Spirits Tap Room and Distillery in Carmel, Ind., where guests can sample spirits made collaboratively with local distilleries, handcrafted cocktails, Sun King beers, food from local restaurants and soon, a variety of Sun King’s own small-batch spirits. Visit for more information. Sun King Brewery is also on Facebook, Twitter and Instagram.

Media Contact for Gen Con

Stacia Kirby, (206) 363-1492, [email protected]