I swear I heard somewhere Hasbro will be at Gencon this year mainly to market their Avalon Hill/Hasbro Pulse stuff?  I can't seem to find them anywhere on the vendor hall map.  Are they coming?  I'm mainly curious because there are some hints about new HeroQuest stuff.

Never mind, I found what I'm looking for.  Apparently they're going to be setup in Hall C.  I wonder how many other vendors are going to setup outside of the Vendor Hall?  Will this mean they'll also be open earlier or later in the day?  If so, this means I can easily find time to stop by their booth.  

Huh.  I didn't notice that.

In the upper right corner of the Exhibit Hall map, there's a box with "SPONSOR LOCATIONS OUTSIDE EXHIBIT HALL."  It lists:

Andrews McMeel Universal ICC 143
Asmodee Event Hall
Baldman Games Event Hall
Catan Studio ICC 135
Czech Games Edition ICC 235-239
Ebay Event Hall
Forbidden Games Event Hall
Funko Games ICC 137
Games Workshop Event Hall
Goodman Games The Stadium
Greater Than Games ICC 140
Hachette Games Event Hall
Hasbro Event Hall
Magic: The Gathering Event Hall
Paizo Sagamore Ballroom
Pandasaurus Games ICC 136
The Pokémon Company Event Hall
R Talsorian Games ICC 134
Ravensburger Event Hall
Renegade Games ICC 138-139
Steamforged Games Event Hall
The Op Event Hall
Upper Deck  Event Hall

Most of those also have booths in the Exhibit Hall.  Hasbro doesn't...

I never noticed this.  Thanks for pointing this out.  

I know they’re going to have the Frozen Horror Expansion there, but there are also rumblings about a new Elf Rogue hero pack. I’ve hear nothing about the Knight Hero pack, but if I didn’t have it already, I’d probably be running to the Hasbro booth just to see if by any chance they’re selling it.  

Frozen Horror $44.99
Risk: Shadow Forces $72.99
Betrayal at House on the Hill 3rd Edition $55.99 

Does anyone know the state of the hero quest card game?  I see people on YouTube playing it and saying they own a copy but I can’t find one for sale on board game geek or Amazon or Amazon uk or eBay and there isn’t info in hasbro or pulse website 
 

No one knows, seems to be a mystery.  Hasbro has been mum, details are limited.   From what I've seen, no one even knows if it was even a legit product.