I'm just curious about this topic, and I wondered if there were any vendors in the forum who could give some insight. My basic question is, do you make a profit at GenCon selling, or do you go for the visibility and write it off as advertising and make up the difference later?
I'm creeping toward retirement, and am hunting around through the various active and passive ways of providing a little extra income. Plus, I've always enjoyed GenCon (especially since it moved nearby to Indy). The thing that scares me, though, are all of the jokes/references about "What is the best way to have a million dollar gaming company? Start with a two million dollar gaming company and wait a year." :-\