Badge Information

Badge Types and Pricing for Gen Con 2020

Badge Type Price
4-Day $113
Thursday $62
Friday $62
Saturday $77
Sunday $15
Trade Day $206
VIG (Sold Out) $650/Returning VIGs, $700/New VIGs

  • Please note that Marion County imposes a 10% admissions tax.
  • Prices are fixed and will not increase after the Ship to Me deadline on June 14.
  • Gen Con does not offer any badge discounts.
  • All sales must be completed online. We do not accept mail order or phone sales.

Buying your Gen Con badge

Badge sales begin with Badge Registration on January 26, 2020 at noon (Eastern). Children 11 and older must have a badge to attend.

When badges go on sale and you are ready to purchase your badge, follow these easy steps:

  1. Visit (opens in new window).
  2. Enter your username or email address and password.
  3. Click the “Sign In” button.
  4. Click the "Get a Badge" link at the top right of the page.
  5. Follow the on-screen instructions to complete your purchase.

TIP: In order to purchase multiple badges in a single transaction, you will need to first add your friends to your Friends and Family list. Once your friend has approved your friend request, you may select the "Get a Badge" link in the top right of the page and select the badge type you wish to purchase. Then, check each friend's name for whom you wish to purchase a badge and add them to your cart before checking out.

Delivery Options


This delivery option provides you with fast three-to-five day shipping for only $10, and includes tracking and signature confirmation for your peace of mind.

  • The Gen Con fulfillment team will combine all purchases made through your account prior to the Ship to Me deadline into one convenient shipment.
  • Your items will begin shipping out after the Ship to Me deadline on June 14, 2020 at 11:59 pm (Eastern).
  • You can track your packet once it has shipped via your My Packets page.
  • 100% Replacement Guarantee: If your shipment is confirmed to be lost by the USPS, your convention materials will be replaced at no cost to you. (Gen Con cannot replace items that have been marked as delivered.)
  • You can update your shipping method through your My Packets page until the Ship to Me deadline on June 14.


Will Call allows you to pick up your badges and event tickets at the convention. However, Gen Con recommends the USPS Priority Mail option, when available. If you are concerned with spending time in line or plan to attend events that start early in the day, USPS is your best option.

  • Will Call items are placed in separate packets for each recipient and can only be claimed by that recipient.
  • A valid government-issued photo ID is required in order to pick up your packet at Will Call. The only exception is for small children with no photo ID. A parent or guardian with a valid ID must accompany the child when picking up their Will Call packet.
  • Will Call opens at noon on the Wednesday before the convention begins, and remains open 24 hours a day until the close of the show on Sunday.
  • During the convention, please allow at least four hours for online orders to be fulfilled and placed in Will Call.
  • For same-day purchases of badges and event tickets made on site during the convention, we strongly recommend purchasing in-person at Customer Service or Registration kiosks in the convention center for faster service.

Exchanges and Refunds

If you need to exchange or refund your badge, please contact Customer Service directly and they happily will assist you. Refund requests must be made by email.

Please note that all badge refund/exchange requests must be received by email prior to the Ship to Me deadline on June 14, 2020.

Contact Customer Service

TIP: Due to occasional high call volume, you may receive the fastest response via email.

Email: [email protected]
Phone: 1-800-529-3976 x 3806