Trade Day Information

Trade Day is a program for educators, professors, librarians, health professionals, developmental therapists, and retailers. It is designed to provide professional development with hands-on training, research sharing, B2B, and network opportunities, through a day of seminars, demonstrations, and events.

Trade Day is split between several focuses, retailers, educators and librarians, and health professionals. The retailer focus is on business, marketing, and building community. The educators and librarian focus is on how to gamify your classroom/library, gaming strategies in curriculum, and building community. Health professionals, on how games can be used as therapeutic tools.

Anyone with a Trade Day badge can attend all events regardless of the focus; something can always be gleaned from a different perspective. The Trade Day program is open to adults 18 and older.

Trade Day is hosted on the Wednesday prior to Gen Con, held in Indianapolis, IN.

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Trade Day Events

The Trade Day Events webpage is dedicated to all things happening at Trade Day 2025, including the events list, key events, and the Trade Day Marketplace. Be sure to check it out to stay up-to-date on what is happening at Trade Day this year.

Trade Day will be hosted on Wednesday, July 30, 2025.

Educators & Librarians

Trade Day offers certificates of attendance to use towards CEUs/LEUs. This is due to the different requirements within districts and associations. Information on how to request your certificate will be onsite at Trade Day.

Trade Day Badge Registration

Trade Day is open to professors, educators, student teachers, librarians, health professionals, developmental therapists, and hobby retailers only.

• Trade Day Badge Registration is open now!
• Trade Day Badge Price for 2025: $258
• Trade Day Badge Sales closes: July 14, 2025 (12:01am Eastern)

Trade Day badge registration includes:

• Access to all Trade Day event programming
• A complimentary 4-day Gen Con 2025 badge

A Trade Day application is part of the Trade Day badge purchase process. You will be asked several quick questions specific to your designation which are needed when vetting for acceptance into the program.

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Trade Day Event Hosts

For all information related to hosting events for Gen Con's Trade Day program, go to our Trade Day Host webpage. There is no cost to you for hosting an event for Trade Day and/or Gen Con.

Event Submission opens on January 5, 2025.

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Trade Day Marketplace

The Marketplace brings B2B opportunities to the Trade Day experience with offerings from some new and favorite game publishers, manufacturers, and distributors with products that work in classrooms, libraries, therapeutic sessions, and retail stores.

Trade Day Marketplace is only accessible to attendees with a current Trade Day badge.

Interested in Exhibiting at the Marketplace?

If you are a game publisher, manufacturer, and/or distributor and interested in learning more about the Trade Day Marketplace, check out our webpage for more information.

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Trade Day Sponsorships

Trade Day offers a range of sponsorship opportunities to promote your company to a targeted audience of retailers, educators, health professionals and librarians. You don’t need to be a Gen Con exhibitor or have purchased other marketing to take advantage of these offerings. Bundle both Trade Day and Gen Con sponsorships to create unique marketing opportunities designed especially for you and your company.

Trade Day sponsorships for 2025 are available. For more information and/or questions about these and other sponsorship opportunities, please contact Megan Culver.

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