Trade Day Information

Trade Day Logo?

Trade Day is a program for educators, professors, graduate students, librarians, mental health professionals, developmental therapists, and retailers. It is designed to provide hands-on training, share research, B2B and network opportunities, and participate in professional development opportunities through a day of seminars, demonstrations, and events.

Trade Day is split between several focuses, retailers, educators and librarians, and mental health professionals. The retailer focus is on business, marketing, and building community. The educators and librarian focus is on how to gamify your classroom/library, gaming strategies in curriculum, and building community. Mental health professionals, on how games can be used as therapeutic tools.

Anyone with a Trade Day badge can attend all events regardless of the focus; something can always be gleaned from a different perspective. The Trade Day program is open to adults 18 and older.

Trade Day is hosted on the Wednesday prior to Gen Con Indy, held in Indianapolis, IN.

Trade Day 2024

Trade Day will be hosted on Wednesday, July 31, 2024.

Discover all that is happening at Trade Day 2024, including the events list, key events, and the Trade Day Marketplace, by going to the Trade Day 2024 webpage.

Trade Day

Trade Day Badge Registration

Trade Day is only open to professors, educators, student teachers, librarians, mental health professionals, developmental therapists, and hobby retailers.

    Trade Day Badge Price for 2024: $243

    Trade Day badge registration includes:

    • Access to all Trade Day event programming
    • A complimentary 4-day Gen Con Indy 2024 badge

The Trade Day application is part of the Trade Day badge purchase process. You will be asked several quick questions which are needed when vetting for acceptance into the program.

Trade Day badge sales close on Monday, July 15, 2024. There will be no onsite Trade Day badge sales.

Educators & Librarians

Trade Day offers certificates of attendance to use towards your CEUs/LEUs. This is due to the different requirements within districts and associations. Information on how to request your certificate will be onsite at Trade Day.

Trade Day Presenters / Event Hosts

For all information related to hosting events for Gen Con's Trade Day program, go to our Trade Day Host webpage. There is no cost to you for hosting an event for Trade Day and/or Gen Con Indy.

Event Submission opens, January 7, 2024.

Trade Day Marketplace

A great success in 2023, we are thrilled to continue the Marketplace in 2024 bringing more B2B opportunities to the Trade Day experience with more offerings from some new and favorite game publishers, manufacturers, and distributors with products that work in classrooms, libraries, and retail stores.

Trade Day Marketplace is only accessible to attendees with a current Trade Day badge.

Interested in Exhibiting at the Marketplace?

If you are a game publisher, manufacturer, and/or distributor and interested in learning more about the Trade Day Marketplace, check out our webpage for more information.

Trade Day Sponsorships for 2024

Trade Day offers a range of sponsorship opportunities to promote your company to a targeted audience of retailers, educators, and librarians. You don’t need to be a Gen Con Indy exhibitor or have purchased other marketing to take advantage of these offerings. Bundle both Trade Day and Gen Con Indy sponsorships to create unique marketing opportunities designed especially for you and your company.

Here are all the available Trade Day sponsorships for 2024. For more information and/or questions about sponsorship opportunities, please contact Megan Culver.

Trade Day Focused Newsletter

To stay up-to-date with all things Trade Day related with our exclusive Trade Day email newsletter!

For all things happenings at Gen Con, sign up for our Gen Con Indy email newsletter too.


More information can be found here using the yellow help bubble at the bottom of each of our website pages. Or email us at [email protected].