Stupid question, but how do you buy generic event tickets? I usually only schedule a few specific events, and leave lots of time to wander the vendor hall and/or walk into random events, many of which will take generics. But I'm not seeing where to purchase the generics in advance, while buying the event tickets today.

You wait until they go on sale. Soon.

I assumed they'd be on sale at the same time as the event tickets. When do they go on sale, and where do you find that information?

Gen Con holds off on the generics until their systems catches up with all the wishlist processing. You'll see a button become available on the event catalog sometime this afternoon.

Generic tickets are now available.